South Asian Academy of Management

Synopsis

The case study, Digital Learning at GOC, focuses on Gulf Oil Co., Ltd. (GOC) and its efforts to modernize employee training using digital learning. Abeer Ahmed, Director of Human Resource Development, is responsible for implementing ‘GOC Learn,’ an online training system, along with augmented reality, wearable computing, and drones. While younger employees embrace the change, experienced workers are hesitant. The case explores the challenges of digital transformation in corporate learning, balancing traditional and modern training methods, and measuring the impact of digital learning on productivity, safety, and overall business performance.

Intended Learning Outcomes (ILOs)

By studying this case, students should be able to:

1. Evaluate strategies for implementing digital learning in corporate settings.
2. Analyze resistance to technology adoption and propose solutions.
3. Assess the impact of digital learning on employee productivity and organizational efficiency.

Relevant Courses and Programs

• MBA and Executive Education: Human Resource Management, Digital Transformation in Business

Undergraduate Courses: Training & Development, Organizational Behavior

Author: Jawad Syed

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